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How To Be A Good Product Manager

Tips on product management and product marketing for product managers. By Jeff Lash

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Category: Product Management

ProductCamp Austin 11; Are you investing in the right areas?

July 16, 2013 Jeff Lash

ProductCamp Austin 11; Innovation Strategy – are you investing in the right areas?; What’s hot on Twitter

The Importance of Demand Type in Product Management; Austin and Atlanta ProductCamps

June 25, 2013June 25, 2013 Jeff Lash1 Comment

The Importance of Demand Type in Product Management; Austin and Atlanta ProductCamps

Charge More, Offer Less for Better Results; Introducing Portfolio Marketing

June 2, 2013June 7, 2013 Jeff Lash

How to Charge More, Offer “Less” and Get Better Conversions; Portfolio Marketing Is the Whole Enchilada; What’s Hot on Twitter

Respect Your Competition; Innovation Strategy; Lean Start-Up

May 22, 2013 Jeff Lash

Respect Your Competition; SiriusDecisions Innovation Strategy Framework; Hot topic: Lean Start-Up; What’s Hot on Twitter

Market Research Tips; Combining Strategy and Marketing

April 16, 2013April 16, 2013 Jeff Lash2 Comments

Frame Your Market Research Objectives as Questions; The Best Companies Combine Marketing and Strategy; What’s Hot on Twitter

Product managers are marketers; Innovation Investment Allocation; Thought Leadership Webcast

March 12, 2013April 16, 2013 Jeff Lash

If you’re in Product Management, You’re in Marketing; New Research on Innovation Investment Allocation; Free Webcast on Thought Leadership; Other Recommended Blog Posts; What’s Hot on Twitter

Understanding minimum criteria; your input needed on research; upcoming events

February 6, 2013 Jeff Lash

Meet minimum buying criteria before exceeding them; How do companies make innovation investment decisions?; Upcoming webcasts and in-person events

What buyers really want; meet me in Minneapolis and Chicago; product roadmap webinar

January 30, 2013 Jeff Lash

Understanding what buyers really want; What’s the Best Way to Announce a Price Increase?; Meet me in Minneapolis and Chicago; Upcoming webcasts: Best Practices in Product Roadmaps; B-to-B Personas and Buying Cycles; What’s hot on Twitter

Eating your own dog food; aligning sales, marketing, and product; ProductCamp season

January 7, 2013 Jeff Lash

Why eating your own dog food may be hazardous to your health; SiriusDecisions Summit 2013; ProductCamp season; What’s hot on Twitter

Problems with Product Roadmaps; Sunsetting products; Buyers don’t want your content

November 26, 2012 Jeff Lash

Three problems with product roadmaps (and how to fix them); What’s hot on Twitter; Best practices in communications around sunsetting products; Buyers don’t want your content

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