If you want to be a bad product manager, rely solely on quantitative research. Business is about numbers, after all, and there’s a reason you had to learn statistics in school. If you can’t prove something to a level of statistical significance, it must not be reliable. You would never make a decision about a… Continue reading Understand qualitative vs. quantitative research

If you want to be a bad product manager, come up with lots of excuses for not visiting customers. If you want to be a good product manager, find ways around all of the excuses for not visiting customers.

If you want to be a bad product manager, only worry about managing your product. If you want to be a good product manager, investigate the universe outside your product.