Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Twas the Night Before Product Launch

’Twas the night before product launch, when all through the team
Not a developer was coding, nor crafting a meme
The landing pages were posted on the website with care,
In hopes BANT-qualified prospects soon would be there;

The support staff were waiting on call at their desks,
While hoping the launch would not be a big mess
And marketers with personas, and I with my roadmap
Were hoping for revenue, acclaim and a nap.

And so begins my 2019 holiday-themed blog post: ’Twas the Night Before Product Launch: A SiriusDecisions Holiday Poem. If you enjoy the beginning, you’ll hopefully enjoy reading the rest of this holiday tale about a product launch that almost went off the rails.

Moving From On-Premises to SaaS: Product Management Implications
Though many newer organizations are building their products as software as a service (SaaS) from the beginning, many of the organizations I work with at SiriusDecisions still have a large number of their clients (and a large percentage of their revenue) dependent on on-premises versions of their software. For most of these organizations, a major priority is to migrate their technology – and customers – to the SaaS platform and put more focus and resources toward their SaaS offerings.

Companies transitioning legacy products from on-premises to software-as-a-service platforms must consider the impact on product management. In my blog post Moving From On-Premises to SaaS: Product Management Implications, I address some of the major considerations: an increased focus on agile, a new approach to launch, a new pricing/packaging strategy, and changes in metrics and measurement.

Product Management Planning for 2019
At the end of every year, at SiriusDecisions we look ahead to the major trends and areas that b-to-b leaders should be mindful of for the coming year. As we look ahead to 2019, we see increased recognition of product management as a key function, and growth in the discipline, though there are still challenges, and there is certainly room for improvement. My blog post Product Management Trends and Predictions for 2019 summarizes five of the key trends that product management leaders should focus on to enable improvements in the product management function – and the growth and success of the company – during the coming year.

You can also download a copy of the SiriusDecisions’ Product Management: Planning Assumptions 2019 to learn more about these trends — plus a “bonus” sixth trend — and learn how to stay ahead of the curve, or listen to a recorded on-demand webcast to hear my colleague Lisa Singer and I discuss these trends in more detail.

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