Four Healthcare Product Management Trends for 2018
We work with b-to-b product management teams across many industries at SiriusDecisions, but lately weâ€™ve been with more product management teams in companies that are healthcare-focused (e.g. healthcare information technology, medical devices, health analytics) as well as product management teams that have “horizontal” products (e.g. content management) where the organization is targeting healthcare as a key growth area.
While the priorities of product management leaders are fairly consistent, there are a four trends that are taking on increased importance for healthcare-focused product management that I cover in this post on the SiriusDecisions blog: increasing focus on solutions; compliance with a defined product lifecycle process; Better understanding of users, and the various types of users; and increased focus on value-based pricing.
Read more about these trends and the implications for product management teams and product leaders in the full blog post Four Healthcare Product Management Trends for 2018
Twitter Chat: February 13
Speaking of product management trends, I’ll be part of a SiriusDecisions Twitter Chat on Product Management Trends for 2018 on Tuesday, February 13 at 1pm ET / 10am PT / 18:00 GMT.
If you’ve never participated in a Twitter Chat, here’s how it works:
- Log in to your Twitter account and go to the Twitter account @siriusdecisions on Tuesday, February 13th at 1pm ET.
- We’ll pose a series of questions related to product management trends, and you reply with your answers. Make sure to use the hashtag #SiriusChat when you tweet so we (and others) can easily see your responses.
I’ll be answering the questions too, responding to your answers, and probably posing more questions. Follow the #SiriusChat hashtag to see all the action. We’ve got more information — and you can sign up to get a calendar reminder — on our Twitter Chat page.
What’s Hot on Twitter
Here are a few of my recent tweets that have generated the most interest recently; to get these in real-time, join the 8600+ others who follow me at @jefflash:
Product managers should care LESS about what features their competitors' products have and MORE about whether those competing products solve customer needs better than their own.
— Jeff Lash (@jefflash) February 8, 2018
I made @danasolomon/@productplan's list of "2017â€™s Most Interesting #Product Management Tweets": https://t.co/tVtQqH8Int. Other good #prodmgmt Tweets from @johncutlefish @ttorres @lissijean @destraynor @christianism & @jimsemick on the list too. Thanks for including me!
— Jeff Lash (@jefflash) February 7, 2018
See the latest stats on #b2b buyersâ€™ #content preferences and #interaction preferences https://t.co/km0mDuU6AA via @SiriusDecisions
— Jeff Lash (@jefflash) February 5, 2018
Upcoming Webcast: Agile Marketing: How Marketing Organizations Are Deploying Agile Marketing. Register for this Feb 22 @SiriusDecisions webcast featuring @cramoore https://t.co/yUtKctfAfz #agilemarketing #agile
— Jeff Lash (@jefflash) January 30, 2018