Upcoming Product Management Webcasts
I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement within your own product management organization. They’re scheduled on a variety of different days of the weeks and times to fit your schedule and will be available on demand as well. So, if there’s a topic of interest but the day or time doesn’t work, you can still register and we’ll provide a link to the recording afterwards.
You can learn more and sign up for the SiriusDecisions Product Management Webcast Series and choose which webcasts you’d like to attend â€” here’s an overview of the topics:
Wednesday, November 11, 2015: Pricing and Packaging Best Practices. Organizations often struggle to create a single offering and price structure for multiple different customer segments or markets. Rather than a â€œone-size-fits-allâ€ offering, we recommend tailoring the offering to the buyer needs through pricing and product strategies such as bundling and tiered pricing architectures. Join Lisa Singer as she provides best practices for segmenting your target market and offers reasons why each values as a prerequisite for pricing and packaging strategies
Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. As more b-to-b organizations adopt agile and scrum practices for their software and product development, product management often struggles to determine what should change and what should stay the same. There are five major areas of product management that are impacted by agile — even within those areas, though, there are some elements that change with agile, and some that do not. Join me as I introduce the SiriusDecisions Agile Product Management Adaptation Framework and provides guidance to those leading product management teams who are using agile or making the transition.
Thursday, December 10, 2015: Offering Investment Scorecard. Over-reliance on financial criteria for innovation investment decision making can be problematic because often the data used is not accurate and financial predictions are just wrong. Best practice is to accompany financial criteria with other factors – that are strong predictors of success – such as ‘strategic fit’ and ‘ability to win’ when deciding where to invest often scarce development funds. Join Lisa Singer and me as we review the SiriusDecisions Offering Scorecard and show how to use it in action.
Wednesday, January 13, 2016: Strategic Product Management. In product management, strategy is not a one and done thing. It’s not something that is addressed only during planning season or each time the roadmap is updated. Strategic planning and execution is something great product management leaders are doing everyday, from the identification to lucrative market opportunities to the development of the product portfolio and its go-to-market execution. Many product management leaders are struggling to identify and train on the right strategic behaviors. Join Lisa Singer and me as we review five key behaviors that are critical for successful product leaders.
Wednesday, February 17, 2016: Competitive Analysis for Product Management. Gathering competitive intelligence is an important product management responsibility, but many product managers struggle with analyzing competitive information and using it to drive competitive strategy. Join Lisa Singer as she reviews the key attributes that product managers need to consider when gathering competitive information and presents a groundbreaking framework for analyzing the competition and developing competitive strategy.
Thursday, March 3, 2016: Product Investment-Decision Making. When an organization only has one product, investment decisions are relatively straightforward. But with two or two dozen — or two hundred — new and existing products competing for investment, how can product management and business leaders make appropriate decisions about which initiatives to approve? Join Lisa Singer and me as we discuss best practices for product investment decision-making and show how a consistent, objective offering scorecard can make the process quicker and easier and result in better outcomes.
And if you’re focused more on product marketing than product management, my friends and colleagues in our Portfolio Marketing service are running a webcast series of their own â€” 30 minutes every Thursday for the next few weeks. They’ll be covering a number of great topics like Product Launch Best Practices, Five Trends Impacting Product Marketing Leaders in 2016, and The Five Traits Of A Modern Product Marketer. Register for the SiriusDecisions Portfolio Marketing Best Practices Webcast Series now!
What’s Hot on Twitter
Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash:
What is Marketing to do When #ProdMgmt Goes Agile? My thoughts via @LinkedIn Pulse https://t.co/6Rmf7ygKmf #prodmktg pic.twitter.com/wXoilAMFu0
— Jeff Lash (@jefflash) November 3, 2015
Who is responsible for understanding buyer / user needs in your #b2b org: #prodmgmt #prodmktg #sales #ux? http://t.co/UCFsvzXie7
— Jeff Lash (@jefflash) September 22, 2015
Agree w/@jmspool that roadmap themes are good but @d8a_driven didn't invent the idea (no offense, Bruce) http://t.co/sASXZyujFl #prodmgmt
— Jeff Lash (@jefflash) September 24, 2015
How to Align UX with Product Management; interesting perspective via @interacting http://t.co/bb04Yks0i9 #prodmgmt #ux
— Jeff Lash (@jefflash) October 2, 2015
If you have a favorite spreadsheet function, you just might be in #prodmgmt (mine is COUNTIFS). #youmightbeinprodmgmt
— Jeff Lash (@jefflash) October 15, 2015
We need to 1st validate we should build working software b/c working SW is expensive @jeffpatton https://t.co/2Z7Ee2hWRf #agile #prodmgmt
— Jeff Lash (@jefflash) October 27, 2015
Companies Value Curiosity but Stifle It Anyway (JL: Ouch, but not surprising) via @HarvardBiz https://t.co/wPLegpYnN3 #innovation
— Jeff Lash (@jefflash) October 27, 2015
Visit the @SiriusDecisions careers page not only for our job openings but also the "great" picture of yours truly https://t.co/n6fTJDp8Jh
— Jeff Lash (@jefflash) October 29, 2015