Understanding Buyer and User Needs: A Short Survey; Popular Product Management Tweets

Understanding Buyer and User Needs: A Short Survey
One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Unfortunately, this is one area where organizations struggle. At SiriusDecisions, we are focusing on this area in our research and would like to hear from you. Who is responsible for understanding needs? How well does your organization understand needs? Do you have a consistent process for understanding and applying needs?

Please take a few minutes to fill out this short survey. All respondents will have the option of receiving access to a summary of the results.

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash: