Top Product Management Leadership Priorities For 2020
You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. We had a great response — thanks to all who participated! — and the results are now available.
You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? — which was published on Forbes.com (pretty cool!). Weâ€™ve also summarized some of the key findings in the free e-book â€œProduct Management Leadership Priorities for 2020.â€
Your Input Needed: What Product Management Loves (and Hates!) About Marketing and Sales Leaders Sales
Think of the best/worst marketing and sales leaders you ever worked with. What was so great/bad about them?
I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective.
You can share your stories by commenting on these LinkedIn posts where I put out the call for stories about sales leaders and stories about marketing leaders and stories about marketing leaders. If you don’t want to comment publicly, you can also contact me directly. I greatly appreciate anything you’re willing to share!
Upcoming Product Management Events this Spring
My schedule is filling up with some good events this spring. Some more things are in the works, but here’s definitely where you’ll be able to see and hear me in person:
- ProductCamp St. Louis (Saturday, March 7, 2020): We’re on track for record-breaking registration (250+ participants already!) for this 9th annual event which I help organize.
- SiriusDecisions Summit (May 3-6, 2020): Our big annual event will be back in Austin, TX for the second year. It’s the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. The full agenda is now available; I’m helping to coordinate the Product Management track, and I’ll be presenting a number of sessions, including one on the new ecosystem of product management and what a modern product management organization looks like.
Whatâ€™s Hot on Twitter
Here are some of my tweets that have generated the most interest recently. To read more, or get these in real-time, join the 10k+ others who follow me at @jefflash:
Thereâ€™s a big difference between selling your product in a way thatâ€™s easiest for you as the supplier/vendor and selling your product in a way thatâ€™s best for your buyers. pic.twitter.com/nb6kkT3VoV
â€” Jeff Lash (@jefflash) September 23, 2019
What are the core responsibilities of a #product manager?
How is #b2b #prodmgmt different than #b2c?
What skills does a good product manager need?
How is #agile used in #productmanagement?@jessica_lillian + I tackle these questions and more https://t.co/InnSeW1ddu
â€” Jeff Lash (@jefflash) November 12, 2019
Roadmap tip for #prodmgmt: Don’t “name” your launches based on dates (e.g. “March 2020 Release”).
a) Many (most?) teams aren’t great at hitting dates; what if your “March” release is late?
b) Dates don’t describe value. Customers care more about “Improved Security” than “March”
â€” Jeff Lash (@jefflash) January 31, 2020
â€” Jeff Lash (@jefflash) December 4, 2019
â€” Jeff Lash (@jefflash) December 5, 2019
â€” Jeff Lash (@jefflash) December 20, 2019
According to the @LinkedIn 2020 Emerging Jobs Report (https://t.co/uuarb1vRCO), #Product Owner is one of the top 15 emerging jobs in the U.S. It’s a good time to be in #prodmgmt!#productmanagement #agile #scrum pic.twitter.com/x3qg3FGSxE
â€” Jeff Lash (@jefflash) December 19, 2019
This is a fantastic + super-detailed guide from @jkolko to the customer research process; I especially like tips around “atomizing” the notes + getting them out of .doc form (hat tip to @steveportigal for the heads-up). Good for #ux #cx #prodmgmt #prodmktg https://t.co/yxu6NCSb77
â€” Jeff Lash (@jefflash) November 22, 2019