I’ve got a few exciting things going on right now so here’s a quick update…
Establishing a Product Management Function
Through my work at SiriusDecisions, I’ve been helping several organizations that are setting up product management for the first time. Interestingly, in most of these cases, the challenge wasnâ€™t convincing the organization that product management was needed — the problemÂ was exactly how to go about setting up the new function. My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this. Many more steps are required to go from simply setting up product management to building out a best-in-class function, but following the steps I outline in my blog post will certainly start an organization down the right path.
Survey: Product Management Tools
What tools and technologies do you use for product management? How well do they work? I’mÂ conducting a survey of b-to-b product managers and what applications they do (and donâ€™t) use. The survey takes only about 5 minutes to complete, and everyone who takes this survey on product management tools will receive a complimentary copy of the forthcoming SiriusView report on Product Planning, Prioritization and Roadmapping tools.Â Take the 2017 SiriusDecisions Product Management Tools Survey now!
Upcoming Speaking Engagements and Presentations
Here’s just a few of the places you can meet me in person in the next few months (more to come!)
- Wednesday, February 8:Â I’ll be moderating a panel discussion onÂ How To Enable Sales for the San Francisco Product Marketing Meetup
- Saturday, February 25: I’ll be at ProductCamp right here in my very own St. Louis (our 6th annual!)
- May 16-19: I’ll be Las Vegas for the SiriusDecisions SummitÂ (one of “7 events no product manager should miss this year“). The Product Marketing and Management track will have a number of great sessions, including my session on “Product Strategy on a Page: Possible, and Practical.”Â I’ll also be presenting on Next Generation B-to-B E-Commerce and participating in our Executive Leadership Exchange. More info to come, but if you’re interested, register now to get early bird pricing!
Applying Agile to Marketing
One area that I’ve been involved in lately is with companies applying agile outside of their product development teams and specifically within the marketing organization. This is an interesting area for me, since I’ve been involved in agile development from a product management perspective for about a decade. Though this might be a bit off-topic for the more product management-focused readers of my blog,Â since thisÂ is aÂ subject that has come up with several product management teams lately, I wanted to share a few things I’ve been working on.
On February 9 at 2 p.m. ET, Iâ€™ll be presenting a webcast called â€œApplying Agile: How It Can Help and When It Doesnâ€™t.â€ During the webcast, Iâ€™ll share a framework for preparing your organization to evaluate and implement agile outside of product development â€“ and within marketing in particular.
There’s also two blog posts I’ve published on the SiriusDecisions Marketplace blog that provide some more detail:Â â€œGoing Agileâ€ In Marketing â€“ How Is It Different? and How Microsoft Applied Agile Marketing to Office365.
Whatâ€™s Hot on Twitter
Here are a few of my tweets that have generated the most interest recently; to get these in real-time, join the 7600+ others who follow me at @jefflash:
We’re hiring at @siriusdecisions for a #prodmktg consultant https://t.co/SFCQu1kJTD. Location can be anywhere in Northeast US
â€” Jeff Lash (@jefflash) January 26, 2017
The mathematics of software development. pic.twitter.com/EwfgkJCZVG
â€” Jeff Lash (@jefflash) January 12, 2017
Ask not what your #product can do for your portfolio, but what your portfolio can do for your customers.#prodmgmt pic.twitter.com/gmy5YPthsl
â€” Jeff Lash (@jefflash) January 11, 2017
With all the subscription services now it’s only a matter of time until we see a “subscription service as a service” service #onlyhalfjoking
â€” Jeff Lash (@jefflash) December 15, 2016
Buyer personas are great so long as they include the sort of info that helps product, marketing or sales actually do something different pic.twitter.com/1Og4lvc13O
â€” Jeff Lash (@jefflash) December 12, 2016
If you missed my presentation on “Sorting Out #ProdMgmt & #ProdMktg” at #PMCSF2016 & want more info, DM me or go to https://t.co/uhQ3VOnBcl
â€” Jeff Lash (@jefflash) December 9, 2016
Never forget that marketing is the one job in the company that everybody thinks they can do. –@lancewalter #pmcsf2016 #prodmktg
â€” Jeff Lash (@jefflash) December 9, 2016
I’m featured on “9 Experts Suggest Steps To #Product Iteration” & so are @rcauvin @simoncast @JoeCotellese https://t.co/8Tinb7kWN6 #prodmgmt pic.twitter.com/dEA4NIxjbT
â€” Jeff Lash (@jefflash) December 7, 2016