SiriusDecisions 2016 Summit Recap
I’ve mentioned the annual SiriusDecisions Summit a few times previously here on this blog. Well, if you missed it this year, it was held May 24-27 in Nashville and it was a fantastic event. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events.
For product management leaders, in addition to our first-ever Product Leadership Exchange, the keynote session I presented with Rachel Young on The Art & Science of Understanding and Prioritizing Customer Needs got a lot of attention. This recap on the SiriusDecisions blog — SiriusDecisions Summit 2016 Highlights: How Should Product Leaders Identify and Prioritize Customer Needs? — provides a good summary.
If you’d like to learn more, you can download an overview of the Needs Aperture, the best-in-class process for identifying, classifying and prioritizing customer needs for innovation and go-to-market purposes that we introduced during our session.
We will also be showing an encore webcast of the presentation from Summit on Thursday, June 16. In fact, you can register for replays of one or more of the keynote presentations. (Some other keynote presentations you may be interested in include: Product to Audience-Centric Transformation: A B-to-B Odyssey; A Crisis of Competency: Why B-to-B Skills Enhancement Is Broken; and A Crisis of Competency: Why B-to-B Skills Enhancement Is Broken.)
There are too many blog posts and articles summarizing takeaways from the Summit to count, but here are just a few that I particularly liked (and, oh yes, I happen to be mentioned in several of them):
- 5 F’s of Understanding Buyers’ Needs: A SiriusDecisions Framework
- Don’t Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs
- The Most Important Things I Learned at the SiriusDecisions Summit
- 10 Serious Decisions We Made After #SDSummit 2016
- Five Key Learnings From My First #SDSummit
In the News Elsewhere…
It’s been a busy spring and early summer — there are a number of other things I’ve been involved in lately that I haven’t had the chance to mention here (yet):
- If you’re in the Seattle area, join me on Thursday, June 23 when I’ll be presenting to the Product Management Consortium. I’ll actually be covering the SiriusDecisions Needs Aperture, which is what I presented on at the SiriusDecisions Summit (see above).
- I interviewed Russ Hammond, director of growth at SureShot Media, to learn about the process he and his team went through from moving from “general” tools to those specifically designed for product management purposes. The result is this post on the SiriusDecisions Marketplace blog: Product Management Tools: One Company’s Journey. (Incidentally, if you’re interested in sharing your story, or being a contributor to the Marketplace blog, let me know.)
- I gave a keynote presentation at the Product Marketing Community conference in Toronto back in April, and there’s a summary of my presentation on the topic of Sorting Out Product Management and Product Marketing.
- I was quoted in this story on the Wells Fargo Works website (designed for small businesses): Product design and development: Research to boost success.
What’s Hot on Twitter
Here are a few of my tweets that have generated the most interest recently; to get these in real-time, join the 6700+ others who follow me at @jefflash:
— Jeff Lash (@jefflash) June 1, 2016
— Jeff Lash (@jefflash) May 27, 2016
— Jeff Lash (@jefflash) May 27, 2016
— Jeff Lash (@jefflash) May 25, 2016
— Jeff Lash (@jefflash) May 16, 2016
— Jeff Lash (@jefflash) April 1, 2016