SiriusDecisions 2015 Summit Recap

Jeff Lash

SiriusDecisions 2015 Summit: Recap

The 10th Annual SiriusDecisions Summit was held May 12-15, 2015 in Nashville, with 2300+ delegates getting together for 4 days of discussion on best practices and emerging trends for business-to-business sales, marketing and product leaders.

I presented two sessions:

  • The Keys to Succeeding With Integrated Solutions. So many companies talk about wanting to create “solutions” rather than “products.” But how is a solution actually different from a product? And is a solution always the best route to take? My colleague Jessica Lillian wrote a blog post about my presentation — Should You Really Build An Integrated Solution? — which summarizes the different types of solutions and some of the important elements to evaluate when considering creating an integrated solution.
  • Product Management: The Next Generation Toolkit. My colleague Jill Stanek and I covered four types of applications relevant to product managers: Idea Management (which Jill covered in this recent blog post); Concept Testing; Product Planning, Roadmapping and Prioritization (which was the subject of a SiriusDecisions Field Guide); and Product Engagement.

There were over 50 sessions in total across nine tracks, and over 100 practitioner case studies, so there was a ton of material covered at Summit. Lucky for me, others have already done a great job summarizing some of the key takeaways — here are just a few:

Besides presenting, I was busy on Twitter, as were a lot of other people (you can see some of the top Tweets by searching on the #sdsummit hashtag). In honor of David Letterman’s last show, here is my Top Ten list — my top 10 tweets from Summit 2015 (you’ll notice it’s a nice mix of serious learning and a good deal of fun as well):