What is Marketing to do When Product Goes Agile?
There’s a scene playing out in lots of offices right now. Product management and product development have declared they are “going agile.†Marketing’s reaction is usually confusion (“What does this mean for us?â€), though sometimes it can be intentional ignorance (“Won’t impact us, don’t worry about itâ€) or even active resistance (“It’s probably going to be bad for us, so let’s put a stop to itâ€).
A lot has been written on how agile impacts product management — and certainly even more on how agile impacts product development — but not much on how agile impacts marketing. In my latest blog post on the SiriusDecisions blog, I talk about what needs to change — and what stays the same — in marketing when product goes agile. Read the blog post: What is Marketing to do When Product Goes Agile?
What’s hot on Twitter
Here are a few of my tweets which have generated the most interest over the past few weeks; to get these in real-time, follow me at @jefflash:
You’re not Agile unless you’re “agileâ€; interesting perspective by @ctgilley http://t.co/dYLON9qgEN #prodmgmt #agile
— Jeff Lash (@jefflash) December 18, 2013
Great example from @CAH of how higher prices can ↑ sales; pricing is about value, not just price http://t.co/xS1DhcGvt8 #prodmgmt
— Jeff Lash (@jefflash) December 11, 2013
27 Thoughts on Product Management from @cwodtke. Good stuff (and good use of train time!) http://t.co/nbEkZ0thTU #prodmgmt
— Jeff Lash (@jefflash) December 9, 2013
Every Software Project That You've Ever Done http://t.co/KZydSwSmgW #prodmgmt #progmgmt
— Jeff Lash (@jefflash) December 10, 2013