How To Be A Good Product Manager

Tips on product management and product marketing for product managers. By Jeff Lash

Planning for 2018

Posted on September 27, 2017 by Jeff Lash · No Comments

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Three Tips for Planning Next Year’s Product Roadmap

September brings about the return of kids to school, cooling temperatures, and, for product managers, an opportunity to review plans for the next year’s roadmap. While SiriusDecisions recommends reviewing product roadmaps regularly – most often quarterly – the look ahead to the new calendar year is often the time when there is a more concerted effort to refine and revise the future roadmap, especially when it is tied into annual product planning and budgeting. Read more in my post on the SiriusDecisions blog: Three Tips for Planning Next Year’s Product Roadmap

SiriusDecisions 2018 Product Management Planning Assumptions

Speaking of looking ahead to 2018, every year at SiriusDecisions we publish research on new trends and important areas that deserve additional focus for the coming year. Our 2018 Product Management Planning Assumptions cover topics like merging agile concepts with product lifecycle management, cross-product coordination, and clarifying the range of product management responsibilities, and provide guidance to product management leaders on the actions they should take. You can download the 2018 SiriusDecisions Product Management Planning Assumptions to read the full list.

Upcoming Events
If you’re in the Seattle area, please join me the evening of Thursday, October 19 for this (free!) presentation I’ll be doing on Product Strategy on a Page. An effective product strategy needs to be well-thought out and comprehensive enough to cover all of the key elements while still being concise and focused enough to be easily communicated and understood. In this talk, I’ll define product strategy and share a template for developing, documenting and communicating product strategy. Learn more and register today!

Looking ahead to 2018, if you’re starting to look at your calendar and wondering what conferences you should attend, there’s two I’d (selfishly) recommend.

First, our annual SiriusDecisions Summit (May 8 – 11, 2018 at the Mandalay Bay in Las Vegas), where you can join more than 3,200 b-to-b sales, marketing and product leaders for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space, lots of networking and some fun activities as well. The schedule will be announced soon, but I can share that we’re planning some new things for the product management audience this year that you won’t want to miss. There’s even an early-bird discount if you register before December 31!

Second, our first-ever SiriusDecisions Summit Canada is happening March 1, 2018 at the Hyatt Regency Toronto. In one day, you will learn how leading Canadian companies address growth, innovation and operational challenges. You’ll leave the event with a unique perspective on what’s working right now across the b-to-b space in Canada. There’s an early-bird discount through December 31 for this event too!

What’s Hot on Twitter
Here are a few of my recent tweets that have generated the most interest recently; to get these in real-time, join the 8400+ others who follow me at @jefflash:

How To Be A Good Product Manager features tips on product management and product marketing, written by Jeff Lash (@jefflash on Twitter), Vice President and Group Director for the Product Management and Portfolio Marketing research and advisory services at SiriusDecisions.

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