How To Be A Good Product Manager

Tips on product management and product marketing for product managers. By Jeff Lash

How To Be A Good Product Manager features tips on product management and product marketing, written by Jeff Lash (@jefflash on Twitter), Service Director, Product Management for SiriusDecisions.

How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Posted on March 29, 2016 by Jeff Lash · No Comments

How Product Teams Understand Customer Needs for Innovation

My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. We will be unveiling this research at SiriusDecisions Summit in May as part of our presentation The Art and Science of Identifying and Prioritizing Customer Needs.

In this SiriusDecisions blog post, I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. We’re also running a short five-minute survey to gather additional data on how well companies understand different types of customer needs for use in the innovation and go-to-market process, and the techniques product managers and marketers use to understand and respond to these needs. By participating in our survey on understanding customer needs for innovation, you’ll have the chance to lend your perspective and get access to a summary of the results.

Upcoming Product Management and Product Marketing Events

This is shaping up to be a very busy spring! Here are two events that I’m part of in the next few months at that I wanted to highlight:

  • Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics. It should be a great event — learn more and get your tickets today!
  • SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit. This event brings together 2500+ b-to-b leaders for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders. For the first time, we’re also holding a Product Leadership Exchange that will feature a special presentation from SiriusDecisions just for product management leaders, case studies from product management leaders, a panel discussion and an opportunity to network with other product management leaders. This is one of the few events anywhere that is truly focused specifically on product management leaders and executives. Learn more about the Product Leadership Exchange and how you can be part of it.

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, join the 6400+ others who follow me at @jefflash:


Understanding and Prioritizing Customer Needs for Innovation; Product Leadership Exchange; Recent Product Management Interviews

Posted on March 6, 2016 by Jeff Lash · No Comments

Survey: Understanding and Prioritizing Customer Needs for Innovation

One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. We’ve been conducting research for some time now at SiriusDecisions on this topic and I’d appreciate if you can take 5 minutes to fill out this short survey and provide input on the process used within your organization. All participants will have the option to receive a summary of the results and it will be a great way to compare how your product team compares.

SiriusDecisions 2016 Summit

Our annual SiriusDecisions Summit (held this year from May 24-27 in Nashville) brings together 2500+ b-to-b leaders for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders.

I’m pleased to announce that for the first time the Summit will feature a Product Leadership Exchange. Featuring exclusive presentations by SiriusDecisions, case studies from product management leaders, a panel discussion and an opportunity to network with other product management leaders, this is one of the few events anywhere that is truly focused specifically on product management leaders and executives.

The Product Leadership Exchange is just one of the reasons that product management professionals should attend Summit, along with content like my keynote presentation on The Art and Science of Identifying and Prioritizing Customer Needs as well as a presentation in our Product Marketing and Management track on The SiriusDecisions Investment Decisionmaking Process.

It should be a great event and I hope to see you there!

Recent Product Management Interviews

It’s been a busy few months and I’ve been talking to a lot of people about product management — here are a few pieces I’ve been interviewed for:

Jumping Into Product Management: I was interviewed for this article on Dice.com about transitioning from a technical role into product management.

Product Experts Weigh In: Jeff Lash on Quality Feedback and What “Voice of Customer” Really Means: I was interviewed for this post on the UserVoice blog about how to optimize customer feedback.

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, join the 6300+ others who follow me at @jefflash:


Spring ProductCamps and Conferences; Upcoming Webcasts; New Posts on the SiriusDecisions Marketplace

Posted on February 8, 2016 by Jeff Lash · No Comments

Upcoming Events: Spring 2016

The events season is upon us! This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. Here’s a few that I’ll be participating in — make sure to let me know in advance if you’ll be attending or find me and introduce yourself in person.

  • ProductCamp Austin (Saturday, February 13): I’ve been to ProductCamp Austin a few times and it’s always a great event — there’s still time to sign up for this Saturday’s event.
  • ProductCamp St. Louis (Saturday, February 27): I’m helping to organize ProductCamp St. Louis, which is now in its 5th year. We’ve got a new venue and a few new things planned and it always draws a large and diverse crowd.
  • Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics. It should be a great event — learn more and get your tickets today!
  • SiriusDecisions 2016 Summit (May 24-27): Our annual Summit brings together 2500+ b-to-b leaders for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders. I’ll be delivering a keynote presentation on “The Art and Science of Identifying and Prioritizing Customer Needs” as well as a presentation in our Product Marketing and Management track on The SiriusDecisions Investment Decisionmaking Process. In addition to all of the great reasons to attend, we’re planning some additional things specifically for product management attendees (details coming soon!), so learn more and register today!

2016 Spring Portfolio Marketing and Product Management Strategies Best Practices
Our last SiriusDecisions Product Management Webcast Series was such a hit that we’re doing it again. This time, we’re covering topics that are relevant and of interest to product managers and product marketers in our 2016 Spring Portfolio Marketing and Product Management Strategies Best Practices webcast series, and we’ve got a new schedule — every other Tuesday for 30 minutes, starting February 16. My colleagues and I will cover topics like personas, thought leadership, roadmaps and product launch. Register for one or register for them all!

New Posts on the SiriusDecisions Marketplace™

We’re continuing to publish some great stuff on the SiriusDecisions Marketplace™, a first-of-its-kind online destination for sales, marketing and product teams to learn from their peers and do research on technology and service providers. In addition to my prior post on The ABCs of Product Management Technologies, we also published an interview I conducted with Neeraj Agrawal, a Battery Ventures general partner, and Logan Bartlett, an associate at Battery, where we talked about product management technologies; and my colleague Jill Stanek wrote a great blog post about Product Engagement Tools – The What and The Why.

In addition to blog posts from SiriusDecisions analysts, we’re actively soliciting contributions from practitioners related to sales, marketing and product technology. If you have insight to share related to tools and technology for product management, we’d love to hear from you — you can learn more about how to contribute to the SiriusDecisions Marketplace™ Blog.

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, join the 6000+ others who follow me at @jefflash:


Improving Product Management in 2016; Product Management Podcast

Posted on January 11, 2016 by Jeff Lash · No Comments

Improving Product Management in 2016: Strategy vs. Technique

For many people, the new year is a time to make personal or professional resolutions. Those who are athletically-minded often look to improve performance in a specific sport. In most sports there are two basic ways to improve — better technique or better strategy.

This metaphor carries over to product management — improving the performance of a product management team can come through improving their techniques (such as grooming a backlog) or through improving their strategic sensibilities (such as taking a strategic approach to business planning). Certainly improving technique will have an impact on product management performance, but often product management leaders focus on upskilling on technique and neglect the strategic elements. In my new SiriusDecisions blog post Improving Product Management in 2016: Strategy vs. Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016.

We also have a related research brief you can download — Foundational Behaviors of Strategic Product Management — and this Wednesday, January 13, my colleague Lisa Singer and I will be covering these behaviors in more detail in our webcast on Strategic Product Management, including covering specific examples of what product managers should demonstrate within each behavior.

Interview on ReadyProductRadio

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

You can download the MP3 for listening as well.

In the interview, I mention a handful of links and resources. Those are all compiled on the episode summary page, though I’ve included them below as well:

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, join the 6000+ others who follow me at @jefflash:


Product Management Technologies; Five Essentials for Strategic Product Management; Planning Assumptions for 2016

Posted on December 2, 2015 by Jeff Lash · No Comments

We’ve been busy at SiriusDecisions with a lot of new research and resources for b-to-b product management leaders and product managers:

The ABCs of Product Management Technologies
In my first post for the new SiriusDecisions Marketplace, I cover The ABCs of Product Management Technologies. This is a great overview of the landscape of tools and applications available for product managers, where I cover the four main areas of product management technology we are following at SiriusDecisions.

SiriusDecisions Marketplace™ is a first-of-its-kind online destination for sales, marketing and product teams to learn from their peers and do research on technology and service providers. For those four areas of product management technology categories — Idea Management; Concept Testing; Planning, Prioritization and Roadmapping; and Product Engagement — it describes the category and its benefits, and also provides lists of vendors in each category.

If you are (or know of) a vendor in one of these categories that we don’t have listed, there’s the ability to suggest additions or edits. And, in addition to blog posts from SiriusDecisions analysts, we’re actively soliciting contributions from practitioners related to sales, marketing and product technology. If you have insight to share related to tools and technology for product management, we’d love to hear from you — you can learn more about how to contribute to the SiriusDecisions Marketplace™ Blog.

The Five Essentials for Strategic Product Management
One thing I hear over and over from product management executives is that they want their product managers to “be more strategic.” However, often clients will have a difficult time articulating what it really means to “be more strategic” and product managers struggle with actually changing their behaviors without clear guidance. Our recent research piece on The Five Essentials for Strategic Product Management describes five sets of behaviors required for strategic product management, providing guidance for product management leaders who are trying to enable these behaviors in their team or product managers who are trying to develop these behaviors in themselves. You can download the piece and learn about the foundational behaviors of strategic product management.

Product Management: Planning Assumptions for 2016
With end-of-year rolling around, our eyes look to the future. Every year, we put together a list of key planning assumptions that product management leaders need to consider as they look to the coming year. Product management leaders are under increasing pressure to support a variety of objectives. By understanding critical new trends and focus areas for 2016, product management leaders will be equipped with the insight they need to make better, more informed decisions to succeed in the new year. The SiriusDecisions Product Management: Planning Assumptions 2016 outlines the major issues we see for product management leaders in 2016 in the areas of interlock, measurement, technology, organization/structure, and skills.

SiriusDecisions Product Management Webcast Series
Last month we launched a new series of SiriusDecisions product management webcasts and the response has been fantastic. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement within your own product management organization.

So far we’ve covered Pricing and Packaging Best Practices and Adapting B-to-B Product Management to Agile. If you happened to miss them, don’t worry, since archived versions are available to view on demand.

Coming up next week — Thursday, December 10 — my colleague Lisa Singer and I will be talking about how to choose products to invest in when there is limited funding available (isn’t that always the case?!). The webcast on Offering Investment Scorecard is designed for anyone who is trying to get their organization to provide funding for a product, or anyone who is in the position of having to evaluate different business cases or investment proposals. We’ll cover The SiriusDecisions Offering Scorecard, which is a tool and approach to help product management leaders compare different product investments and objectively select the best opportunities to invest in.

We have other webcasts coming up as well — Strategic Product Management, Competitive Analysis for Product Management, and Product Investment-Decision Makingso learn more and register today.

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, join the 6000+ others who follow me at @jefflash:


Upcoming SiriusDecisions Product Management Webcasts

Posted on November 4, 2015 by Jeff Lash · No Comments

Upcoming Product Management Webcasts

I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement within your own product management organization. They’re scheduled on a variety of different days of the weeks and times to fit your schedule and will be available on demand as well. So, if there’s a topic of interest but the day or time doesn’t work, you can still register and we’ll provide a link to the recording afterwards.

You can learn more and sign up for the SiriusDecisions Product Management Webcast Series and choose which webcasts you’d like to attend — here’s an overview of the topics:

Wednesday, November 11, 2015: Pricing and Packaging Best Practices. Organizations often struggle to create a single offering and price structure for multiple different customer segments or markets. Rather than a “one-size-fits-all” offering, we recommend tailoring the offering to the buyer needs through pricing and product strategies such as bundling and tiered pricing architectures. Join Lisa Singer as she provides best practices for segmenting your target market and offers reasons why each values as a prerequisite for pricing and packaging strategies

Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. As more b-to-b organizations adopt agile and scrum practices for their software and product development, product management often struggles to determine what should change and what should stay the same. There are five major areas of product management that are impacted by agile — even within those areas, though, there are some elements that change with agile, and some that do not. Join me as I introduce the SiriusDecisions Agile Product Management Adaptation Framework and provides guidance to those leading product management teams who are using agile or making the transition.

Thursday, December 10, 2015: Offering Investment Scorecard. Over-reliance on financial criteria for innovation investment decision making can be problematic because often the data used is not accurate and financial predictions are just wrong. Best practice is to accompany financial criteria with other factors – that are strong predictors of success – such as ‘strategic fit’ and ‘ability to win’ when deciding where to invest often scarce development funds. Join Lisa Singer and me as we review the SiriusDecisions Offering Scorecard and show how to use it in action.

Wednesday, January 13, 2016: Strategic Product Management. In product management, strategy is not a one and done thing. It’s not something that is addressed only during planning season or each time the roadmap is updated. Strategic planning and execution is something great product management leaders are doing everyday, from the identification to lucrative market opportunities to the development of the product portfolio and its go-to-market execution. Many product management leaders are struggling to identify and train on the right strategic behaviors. Join Lisa Singer and me as we review five key behaviors that are critical for successful product leaders.

Wednesday, February 17, 2016: Competitive Analysis for Product Management. Gathering competitive intelligence is an important product management responsibility, but many product managers struggle with analyzing competitive information and using it to drive competitive strategy. Join Lisa Singer as she reviews the key attributes that product managers need to consider when gathering competitive information and presents a groundbreaking framework for analyzing the competition and developing competitive strategy.

Thursday, March 3, 2016: Product Investment-Decision Making. When an organization only has one product, investment decisions are relatively straightforward. But with two or two dozen — or two hundred — new and existing products competing for investment, how can product management and business leaders make appropriate decisions about which initiatives to approve? Join Lisa Singer and me as we discuss best practices for product investment decision-making and show how a consistent, objective offering scorecard can make the process quicker and easier and result in better outcomes.

And if you’re focused more on product marketing than product management, my friends and colleagues in our Portfolio Marketing service are running a webcast series of their own — 30 minutes every Thursday for the next few weeks. They’ll be covering a number of great topics like Product Launch Best Practices, Five Trends Impacting Product Marketing Leaders in 2016, and The Five Traits Of A Modern Product Marketer. Register for the SiriusDecisions Portfolio Marketing Best Practices Webcast Series now!

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash:


Understanding Buyer and User Needs: A Short Survey; Popular Product Management Tweets

Posted on September 21, 2015 by Jeff Lash · No Comments

Understanding Buyer and User Needs: A Short Survey
One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Unfortunately, this is one area where organizations struggle. At SiriusDecisions, we are focusing on this area in our research and would like to hear from you. Who is responsible for understanding needs? How well does your organization understand needs? Do you have a consistent process for understanding and applying needs?

Please take a few minutes to fill out this short survey. All respondents will have the option of receiving access to a summary of the results.

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash:


Product Manager and Product Owner; SiriusDecisions Webcasts; BPMA Competitive Analysis Workshop

Posted on August 17, 2015 by Jeff Lash · No Comments

Product Manager and Product Owner: One Person or Two?

As more organizations adopt and look to optimize agile development approaches, one of the questions that is most pressing relates to roles and responsibilities — specifically, about how the role of product owner compares to the role of product manager. The underlying question that many are struggling with is, should the same person play the role of both product manager and product owner, or should these be two roles be filled by two different individuals?

In my post on the SiriusDecisions blog — appropriately titled Product Manager vs. Product Owner in Agile: One Person or Two? — I tackle this question, and introduce our SiriusDecisions Product Ownership Decision Framework, designed to help product management leaders through the process of deciding which approach is right for them.

I’m curious to hear about your experiences, whether you’ve combined both roles under one individual or staffed the two roles with two different people. This is an area that is on the minds of many product managers working in agile environments.

Upcoming SiriusDecisions Webcasts

Last time, I mentioned that there are a number of great SiriusDecisions webcasts on the calendar in August, including a few I thought would be of most interest to my readers. These were all presented at our 10th annual SiriusDecisions Summit this past May in Nashville, and due to popular demand, we’re offering them as “replays” if you weren’t among the 2300+ delegates in attendance. I’ll be presenting this webcast next week:

  • August 26: The Keys to Succeeding With Integrated Solutions. So many companies are trying to focus less on individual standalone products and more on integrated “solutions.” Unfortunately, this is an area where many organizations struggle — we regularly see problems like lack of agreement on what a “solution” is, trouble identifying the right opportunities for solutions, and inability to align their internal teams to be able to effectively deliver solutions. In this webcast, I’ll be covering the keys to succeeding with integrated solutions, including the important role that solution management plays.

There were a few others we already held earlier in August. If you missed them, don’t fear — you can access recorded archives through the links below:

  • Product Management: The Next-Generation Toolkit. I presented along with my colleague Jill Stanek. We covered several categories of new tools and technologies specifically designed for product management use that have the potential to can improve both the efficiency and performance of product managers. This is an exciting area where we’re seeing a lot of activity, but many product managers are not even aware that these sorts of technologies exist. In addition to explaining the different types of applications relevant to product managers that are in the market, we talked about the potential business impact and the types of organizations that should consider each type of tool.
  • The Economics of Sales/Marketing/Product Alignment. SiriusDecisions co-founder John Neeson presented some fascinating findings from recent research that looks specifically at the benefits of aligning sales, marketing and product functions within b-to-b organizations. The presentation also covered how you can get these three revenue-producing functions aligned and the impact you should expect to see when you do.

You can see also the full list of upcoming SiriusDecisions webcasts on our web site.

Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers

I’ll be in Boston on Friday, September 11 with my colleague Lisa Singer to lead a workshop for the Boston Product Management Association and you can join us! We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. Competitive analysis is one area that we see product managers struggle, whether it be because they are focusing on product feature comparisons rather than strategic competitive analysis, or relying only on a limited set of techniques to gather competitive information, or gathering information on competitors but not having a consistent, objective process to analyze that information and inform decisions.

This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals.

Learn more about the workshop and sign up to spend the afternoon with us!

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash:


Minimum Viable Products and Product Requirements; Upcoming Webcasts; Competitive Analysis Workshop in Boston

Posted on July 27, 2015 by Jeff Lash · No Comments

Minimum Viable Products Don’t Replace Product Requirements – They Help Identify Them

“Minimum viable product” (MVP) is the term du jour among entrepreneurs and increasingly among product managers. In the product management advisory service that I lead at SiriusDecisions, we hear the term used frequently by b-to-b product managers to refer to products that have the absolute minimum feature set required to launch – products that are devoid of unnecessary and non-value-adding features.

Unfortunately, that’s not what a “minimum viable product” is. So, what is an MVP? And what does this have to do with product requirements? I tackle these questions and more in my blog post: Minimum Viable Products Don’t Replace Product Requirements – They Help Identify Them

Upcoming SiriusDecisions Webcasts

There are number of great SiriusDecisions webcasts coming up in August, including two on which I’ll be presenting. You can see the full list of SiriusDecisions webcasts on our web site, but there are three that I think will be most of interest to my readers. These were all presented at our 10th annual SiriusDecisions Summit this past May in Nashville, and due to popular demand, we’re offering them as “replays” if you weren’t able to attend:

  • August 5: Product Management: The Next-Generation Toolkit. I’ll be presenting along with my colleague Jill Stanek. We’ll cover several categories of new tools and technologies specifically designed for product management use that have the potential to can improve both the efficiency and performance of product managers. This is an exciting area where we’re seeing a lot of activity, but many product managers are not even aware that these sorts of technologies exist. In addition to explaining the different types of applications relevant to product managers that are in the market, we’ll talk about the potential business impact and the types of organizations that should consider each type of tool.
  • August 13: The Economics of Sales/Marketing/Product Alignment. SiriusDecisions co-founder John Neeson will present some fascinating findings from recent research that looks specifically at the benefits of aligning sales, marketing and product functions within b-to-b organizations. The presentation also covers how you can get these three revenue-producing functions aligned and the impact you should expect to see when you do.
  • August 26: The Keys to Succeeding With Integrated Solutions. So many companies are trying to focus less on individual standalone products and more on integrated “solutions.” Unfortunately, this is an area where many organizations struggle — we regularly see problems like lack of agreement on what a “solution” is, trouble identifying the right opportunities for solutions, and inability to align their internal teams to be able to effectively deliver solutions. In this webcast, I’ll be covering the keys to succeeding with integrated solutions, including the important role that solution management plays.

Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers

I’ll be in Boston on Friday, September 11 with my colleague Lisa Singer to lead a workshop for the Boston Product Management Association and you can join us! We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. Competitive analysis is one area that we see product managers struggle, whether it be because they are focusing on product feature comparisons rather than strategic competitive analysis, or relying only on a limited set of techniques to gather competitive information, or gathering information on competitors but not having a consistent, objective process to analyze that information and inform decisions.

This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals.

Learn more about the workshop and sign up to spend the afternoon with us!

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash:


SiriusDecisions 2015 Summit Recap

Posted on May 27, 2015 by Jeff Lash · No Comments

SiriusDecisions 2015 Summit: Recap

The 10th Annual SiriusDecisions Summit was held May 12-15, 2015 in Nashville, with 2300+ delegates getting together for 4 days of discussion on best practices and emerging trends for business-to-business sales, marketing and product leaders.

I presented two sessions:

  • The Keys to Succeeding With Integrated Solutions. So many companies talk about wanting to create “solutions” rather than “products.” But how is a solution actually different from a product? And is a solution always the best route to take? My colleague Jessica Lillian wrote a blog post about my presentation — Should You Really Build An Integrated Solution? — which summarizes the different types of solutions and some of the important elements to evaluate when considering creating an integrated solution.
  • Product Management: The Next Generation Toolkit. My colleague Jill Stanek and I covered four types of applications relevant to product managers: Idea Management (which Jill covered in this recent blog post); Concept Testing; Product Planning, Roadmapping and Prioritization (which was the subject of a SiriusDecisions Field Guide); and Product Engagement.

There were over 50 sessions in total across nine tracks, and over 100 practitioner case studies, so there was a ton of material covered at Summit. Lucky for me, others have already done a great job summarizing some of the key takeaways — here are just a few:

Besides presenting, I was busy on Twitter, as were a lot of other people (you can see some of the top Tweets by searching on the #sdsummit hashtag). In honor of David Letterman’s last show, here is my Top Ten list — my top 10 tweets from Summit 2015 (you’ll notice it’s a nice mix of serious learning and a good deal of fun as well):