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How To Be A Good Product Manager

Tips on product management and product marketing for product managers. By Jeff Lash

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Month: April 2007

Plan for misuse

April 24, 2007April 24, 2007 Jeff Lash2 Comments

If you want to be a bad product manager, assume everyone will use your product as directed. If you want to be a good product manager, assume that people will use your product in ways you never intended and make it easy for them to do so.

Answer questions before they are asked

April 20, 2007June 22, 2007 Jeff Lash4 Comments

If you want to be a bad product manager, wait until questions are asked to answer them. Making people have to ask you a question to get an answer — rather than letting them figure out the answer on their own — is a great way to show your value as a product manager and… Continue reading Answer questions before they are asked

Inspiring features are not “nice to have”

April 17, 2007October 6, 2007 Jeff Lash5 Comments

If you want to be a bad product manager, include only those features customers have identified as necessary on your “must have” list. If you want to be a good product manager, include some “inspiring/exciting” features on your “must have” list even if they may not be “necessary.”

Be careful about promoting your launch date

April 12, 2007July 28, 2007 Jeff Lash2 Comments

If you want to be a bad product manager, publicize your launch date well in advance. If you want to be a good product manager, be very careful in how you promote your launch date.

Inform stakeholders of the State of the Product

April 10, 2007June 19, 2007 Jeff Lash1 Comment

If you want to be a bad product manager, keep your product development team uninformed about how your product is performing. If you want to be a good product manager, share information about your product with other stakeholders and interested parties within your organization.

Include differentiators, not just the most-requested features

April 9, 2007August 7, 2007 Jeff Lash1 Comment

If you want to be a bad product manager, just deliver the most-requested features. If you want to be a good product manager, identify compelling differentiators to include in your product.

Encourage bad ideas

April 6, 2007June 19, 2007 Jeff Lash3 Comments

If you want to be a bad product manager, immediately reject any bad idea. If you want to be a good product manager, encourage all ideas, even bad ones.

Help out in areas outside of product management

April 4, 2007July 4, 2007 Jeff Lash1 Comment

If you want to be a bad product manager, don’t ever spend time working on things that are not product management duties. If you want to be a good product manager, pitch in and help out in areas outside of product management.

Find tools to support your product management practice

April 2, 2007September 17, 2007 Jeff Lash

If you want to be a bad product manager, insist on finding the perfect software solution to use in product management. If you want to be a good product manager, find good tools that support your product management needs.

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