If you want to be a bad product manager, don’t recognize achievements until the release is finished. If you want to be a good product manager, celebrate accomplishments and milestones along the way.

If you want to be a bad product manager, create as many different product support materials as possible. If you want to be a good product manager, create a core set of product support materials and reuse them as much as possible.

If you want to be a bad product manager, do anything you can to get publicity. If you want to be a good product manager, focus on getting the right kind of publicity.

If you want to be a bad product manager, put all your innovation emphasis on a few groundbreaking projects. If you want to be a good product manager, build a portfolio of innovation initiatives.

If you want to be a bad product manager, build your platform as you’re building your product. If you want to be a good product manager, build your platform, then your products.

If you want to be a bad product manager, just look forward in time to new enhancements and releases. If you want to be a good product manager, monitor and analyze the past, present, and future.

If you want to be a bad product manager, only spend time on the messaging over which you have control. If you want to be a good product manager, monitor customer perception of your product from all channels.

If you want to be a bad product manager, give your requirements to development without any explanation. If you want to be a good product manager, articulate to development why requirements are important.

If you want to be a bad product manager, make it hard for customers to give feedback. If you want to be a good product manager, make it easy for customers to give feedback.

If you want to be a bad product manager, choose the same decision-making strategy for all decisions. If you want to be a good product manager, choose the decision-making strategy that is right for the decision you need to make.