How To Be A Good Product Manager

Tips on product management and product marketing for product managers. By Jeff Lash

What is Marketing to do When Product Goes Agile?

Posted on January 2, 2014 by Jeff Lash · No Comments

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What is Marketing to do When Product Goes Agile?

There’s a scene playing out in lots of offices right now. Product management and product development have declared they are “going agile.” Marketing’s reaction is usually confusion (“What does this mean for us?”), though sometimes it can be intentional ignorance (“Won’t impact us, don’t worry about it”) or even active resistance (“It’s probably going to be bad for us, so let’s put a stop to it”).

A lot has been written on how agile impacts product management — and certainly even more on how agile impacts product development — but not much on how agile impacts marketing. In my latest blog post on the SiriusDecisions blog, I talk about what needs to change — and what stays the same — in marketing when product goes agile. Read the blog post: What is Marketing to do When Product Goes Agile?

What’s hot on Twitter

Here are a few of my tweets which have generated the most interest over the past few weeks; to get these in real-time, follow me at @jefflash:

How To Be A Good Product Manager features tips on product management and product marketing, written by Jeff Lash (@jefflash on Twitter), Vice President and Group Director for the Product Management and Portfolio Marketing research and advisory services at SiriusDecisions.

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