How To Be A Good Product Manager

Tips on product management and product marketing for product managers. By Jeff Lash

Fight against complacency

Posted on May 14, 2007 by Jeff Lash · 1 Comment

Like this post? Help to spread the word...

If you want to be a bad product manager, accept what you hear. Resign yourself to be constrained by what others tell you. Give up whenever you face resistance. Don’t push back when something doesn’t seem right. Just accept things as they appear, and work within those limits.

If you want to be a good product manager, prevent yourself from getting lulled into complacency. The most powerful force working against product managers isn’t the competition or problematic customers or other groups within your company — it’s yourself.

Product managers need to advocate what is best for their customers and their product. There will be situations where forces are working against you, where you hear phrases like

  • It’s always been done that way
  • It’s against our policy
  • That’s not possible
  • We’ve never tried that before
  • We don’t know how
  • I don’t think that’s a good idea

It is very easy to forget what you are trying to accomplish and accept these answers. There will always be obstacles along the way, and you may need to fight for what you believe is right. This is a necessary part of product management and often may be crucial to your success.

Do not accept these excuses as reasons to give up. If anything, they signal areas where there is resistance for some other reason. “That’s not possible” may really mean “We don’t have the right skills or knowledge.”

Sure, there will be times when there will be legitimate excuses, and you should not feel demoralized. You will not always get what you want, or what you think is best for your customers and your product. However, you will have succeeded if you pushed as hard as made sense. As long as you do not become complacent and accept excuses as fact, you still have a chance of prevailing.

Translations available:

How To Be A Good Product Manager features tips on product management and product marketing, written by Jeff Lash (@jefflash on Twitter), Vice President and Group Director for the Product Management and Portfolio Marketing research and advisory services at SiriusDecisions.

Like this post? Help to spread the word...

1 response so far ↓

  • Alexey // May 14, 2007 at 8:32 pm

    This is a good one! Just today I heard this our R&D that “That is not right and That is not possible.” Although I know it can be done and my customer is asking for it.

    Will try to push back and get what is right for my customer :) … It is a trick though to do this without creating internal tensions and conflicts.
    I usually look for customer’s support and try to get his opinion relayed to R&D as much and as clear as possible, sometimes even by setting up a meeting with the customer and an R&D representative.

    Any other suggestions in this regard?

    -Alexey

Leave a Comment