Comments on: Include differentiators, not just the most-requested features http://www.goodproductmanager.com/2007/04/09/include-differentiators-not-just-the-most-requested-features/ A blog with tips on product management and related topics; written by Jeff Lash Fri, 03 Feb 2012 04:38:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Richard http://www.goodproductmanager.com/2007/04/09/include-differentiators-not-just-the-most-requested-features/comment-page-1/#comment-224 Richard Tue, 10 Apr 2007 08:00:05 +0000 http://www.goodproductmanager.com/2007/04/09/include-differentiators-not-just-the-most-requested-features/#comment-224 I like to think about POP/POD: Points of Parity - what features you need to compete in that market Points of Difference - what your product has that's different. I think you need a vision for your product which will give you ideas from customers (many falling into POP) and ideas from you and the organisation which will give you your future innovation and PODs. If you have no PODs your product will not be sustainable in the medium term. I like to think about POP/POD:
Points of Parity – what features you need to compete in that market

Points of Difference – what your product has that’s different.

I think you need a vision for your product which will give you ideas from customers (many falling into POP) and ideas from you and the organisation which will give you your future innovation and PODs. If you have no PODs your product will not be sustainable in the medium term.

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